Song Hye Kyo leaves Laneige for Sulwhasoo

Korean actress Song Hye Kyo, above, has signed up as the next ambassador for local cosmetics brand Sulwhasoo.

The move follows a decade with Laneige which has just appointed another actress Kim You-Jung (below) as its new face in Asia.

You-Jung Kim


Both brands are owned by Korean cosmetics giant Amorepacific.

“I am so grateful for the amazing 10 years with relationship Laneige built over trust and love!,” exclaimed Song in an Instagram post announcing the move, since confirmed by Amorepacific. “And now I am excited to start this new journey with Sulwhasoo.”

A Laneige spokesperson, meanwhile, said Kim’s image fits well with the brand’s vision to “unleash the sparkling beauty within every young woman”.

“You-Jung Kim is expected to show great synergy with the brand’s young and trendy image,” the statement said.

Kim will be joining another Korean actress Lee Sung Kyung, who also models for the brand, pictured below.

Lee Sung Kyung

Song, 36,  is known for her recent lead role in the Korean drama series Descendants of the Sun, while Kim, 18, gained fame for her role in Love in the Moonlight, after also appearing as a child actress in Moon Embracing the Sun and Angry Mom.


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