Italian luxury fashion retailer Giorgio Armani has opened its second boutique in Bangkok, located at the IconSiam shopping centre on the Chao Phraya River.

The store follows the recent launch of Armani’s first Bangkok boutique at The Emporium and further strengthens the brand’s presence in Bangkok.

The new store spans 475sqm on a single level and includes updated design elements tailored to its location, while maintaining Armani’s signature aesthetic.

The exterior features a four-sided facade combining backlit silk panels and curved glass windows, with two sides overlooking the mall’s double-height atrium. 

Large video installations further enhance the store’s visibility within the shopping centre.

Inside, the boutique is divided into a sequence of rooms, each defined by its own colour palette. 

The menswear spaces incorporate tones of gold, green, silver, blue, and bronze, while the womenswear areas feature shades of gold, blue, and green.

Rounded shapes and curved architectural details are present throughout the interior to create a vibrant atmosphere in line with the store’s exterior.

The materials include platinum metal, metallic wood, and Armani/Casa silk wallcoverings, with marble and onyx-effect flooring paired with handcrafted marmorino ceilings.