Daniel Wellington Hong Kong has launched a flagship store in Causeway Bay.

It is the Swedish watch brand’s eighth store in Hong Kong, and for the grand opening singer Jason Chan was invited to be “star manager” for the day. He introduced products to guests, modelled his recommended watches and helped prepare refreshments.

Chan had two special assistants, two social-media followers of the brand.

On Russell Street, the store is infused with Scandinavian design with the dark-blue signature brand colouring and displays of DW classic timepieces and accessories.

Founded in 2011 by Filip Tysander, DW has its headquarters in Stockholm and has networks in more than 25 countries.