DFS Group has launched its ‘Beauty Collective’ concept in Hong Kong to increase its retail presence in beauty and fragrance curation.
The company recently redesigned the T Galleria Beauty by DFS at Hysan Place with the new concept, focusing on the curation of brands from the lifestyle, skincare, haircare, and technology sectors that are not yet widely available in Hong Kong.
The Hysan Place store offers 24 prominent brands, including Aman Essentials, Argentum, Axxzia, Bachca, and Barneys New York.
The company said ‘Beauty Collective’ provides customers with an “immersive experience”. The store aims to “curate a relaxed and welcoming ambience for customers to indulge in their beauty shopping journey”.
“At DFS, innovation is at the heart of how we stay devoted to delivering luxury without boundaries,” said Amael Blain, global senior VP of beauty at DFS Group.
“With the launch of our Beauty Collective concept, we are able to offer a unique customer experience and a wide choice of brands that can only be found at DFS. It is an exciting moment in our journey as we continue redefining the shopping experience for our beauty customers.”
In addition, DFS has launched a fragrance shopping experience at Galleria Beauty by DFS in Tsim Sha Tsui, offering exquisite artisanal perfumes and exclusive deals.
