Asia will be a particular focus as UK fashion brand Victoria Beckham pursues further geographical expansion.

This follows a £30 million (US$ 41.7 million) investment from NEO Investment Partners in December, plus the appointment of fashion-industry veteran Ralph Toledano as chairman.

Previously the CEO of Chloe, he will work closely with the team to “nurture the creative vision at the heart of the brand” as well as help it “prepare the business for its next phase of growth”, says the company.

Toledano says his ambition is to turn the brand into a modern luxury group, while reviewing its cost base to return it to profitability. He says further expansion, particularly in Asia, where Victoria Beckham has a store in Hong Kong, is a “realisation of the company’s direct-to-consumer ambitions”.

“Following the investment from NEO last year, I am thrilled to have the added expertise of Ralph as chairman,” says founder/creative director Victoria Beckham.

NEO Investment Partners brands also include Parisian contemporary menswear brand AMI Paris, cult Italian luxury leather-goods brand Valextra, luxury British design brand Tom Dixon and contemporary F&B and boutique hotel brand Experimental Group.