Garmin Philippines: Time for growth
Active lifestyle smartwatch Garmin Philippines will introduce its expanded line to the Philippine market and open another location this year in Vertis North Mall Quezon City and its first-ever branch in Mindanao at the SM Lanang Premier (Davao).
Garmin Philippines (Navco Inc.) president Ryan Tan says the expanded range is made for any kind of lifestyle, whether for everyday or for adventures.
“Before, Garmins were primarily used by hardcore runners, triathletes and adventurers. In IronMan events almost 80 per cent of athletes use Garmin. Now Garmin has evolved into a lifestyle watch brand.”
He says it looks like a normal everyday analog watch but with smart wellness features. The Vivomove HR, for example, is a hybrid smartwatch with a discreet touchscreen. It features a crystal touchscreen with a discreet display. Precision hands show the time and dynamically move away when the user swipes through their messages, heart rate and more. It counts the user’s steps and calories while monitoring wellness, including all-day stress tracking plus the relaxation-based breathing timer.
The US brand has also introduced multisport watches such as Forerunner® 645 and the DescentTM Mk1. Up to 500 songs are built in to the Forerunner® 645 Music, which also offers smart notifications plus the ability to send prewritten responses to text messages, automatic uploads to the Garmin connect app and the ability for others to track your runs with the LiveTrack feature.
Meanwhile, the Garmin DescentTM Mk1 is a do-it-all dive computer, the first of its kind to pack surface GPS navigation with full-color onscreen mapping and location reference. On top of that, it features an algorithm that alerts you when you’re beyond your dive limits.
Meanwhile, Garmin is launching the Garmin PH Community on Facebook for Garmin users and fans in the Philippines.
Garmin opened its first concept store in Glorietta 5 in 2014, followed by outlets in Uptown Mall BGC, SM North Edsa, The Podium, SM Megamall, SM Mall of Asia, SM Aura Premier and Alabang Town Center.