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Benoy wins contract to design Wenzhou complex

Global architectural studio Benoy has won a contract to design a 250,000sqm Wenzhou complex for SCPG in China.

The firm will design two key waterfront locations within the local administration’s Green Axis Park master plan, including the Incity Mega Mall and a boutique district. The complex, conceived of as an urban convergence of commercial and public realms, will be the first of SCPG’s planned Mega line.

INCITY MEGA, Wenzhou, China (6)


Benoy’s mall design extends the boundaries of the development to include a multi-functional inner courtyard within a predominantly retail-centric schema. Open-air terraces, a waterfront promenade and landscaped viewing platforms are central features.

INCITY MEGA, Wenzhou, China (1)

Incity Mega Mall will be linked to the designated boutique district with continuous retail, dining and leisure offerings, to be set off by three glass structures housing commercial spaces and business headquarters. Large block structures throughout the development will provide anchor spaces for retail and commercial tenants.

INCITY MEGA, Wenzhou, China (10)

Qin Pang, director and head of Shanghai Studio for Benoy, said the firm seized the opportunity for both plots to become an extension of the Green Axis Park for Wenzhou.

INCITY MEGA, Wenzhou, China (7)


“With the unique benefit of being on the waterfront, we wanted to open up the spaces and make the most of this environment alongside the commercial offerings of the development,” he said.

INCITY MEGA, Wenzhou, China (2)

Benoy’s design will cater to an expanding Wenzhou population with traditional office space and retail complemented by open-air plazas, terraces, landscaped decks, sports areas, theatres and multiple public spaces throughout.

INCITY MEGA, Wenzhou, China (11)

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