The new Lacoste Raffles City store is the first of the French retailer’s Southeast Asian outlets to feature its latest concept ‘Le Club’.
The new style reflects “the synthesis of the brand and its creator Rene Lacoste in one location: the club”, said a Lacoste spokesperson.
Just opened on the street level of Raffles City, behind Robinsons department store, the 1873sqft space is reminiscent of a tennis court, with vintage design elements that Lacoste sees as a nod to the brand’s heritage. The fitting rooms are designed to look like locker rooms.
The store offers Lacoste’s complete range of apparel, leather goods, fragrances and footwear – and, of course, the famous polo ‘colour wall’ shoppers have come to expect from Lacoset stores all over the world.
The Lacoste Raffles City store will also carry runway collections and special collections including the 85th anniversary range created to celebrate both the heritage and innovation of the brand.
An embroidery workshop features inside the store to offer customisation options for shoppers wishing to have their initials embroidered on their purchase.
The Le Club concept is part of the Lacoste’s strategy to create a stronger brand identity and to strengthen the brand’s premium status throughout its global markets.