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QSR joins Foodpanda Malaysia platform to boost sales

Malaysia’s largest fast-food operator QSR Brands is partnering with Foodpanda Malaysia to deliver its Pizza Hut and KFC orders, according to a Deal Street Asia report.

The move is expected to increase food revenue for the firm by 15–20 per cent, and allow delivery outlets for both brands to increase to 480 by the end of this year, and 730 before 2020.

QSR MD Mohamed Azahari Mohamed Kamil said: “This will provide a new revenue stream by serving not only our non-delivery outlets but also complement existing delivery outlets.”

QSR is expected to list on Bursa Malaysia this November, seeking to raise around RM2 billion (US$500 million), raising its market capitalisation to an estimated RM6 billion ($1.5 billion).

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