The Stefano Ricci Peninsula Hotel store has opened in Tsim Sha Tsui, described by the luxury fashion label as “a position of extreme prestige and visibility”.

The richly styled store, the brand’s 60th boutique worldwide, is located on the hotel’s ground floor and overlooks Salisbury Road and the Forecourt Fountain.

The Stefano Ricci Peninsula Hotel store takes up 105sqm, divided into three sections, one dedicated to the SR Junior Collection.

The store is fitted out with materials custom created and finished in Italy, including pietra serena and a black variation of the briar-root wood used in European stores.

Centrestage in the new store is a large sculpture and a wooden dining-table style counter with a giant flower vase mounted on it.