Chicago-based travel product retailer Travelon has opened its first standalone store in the world – in the Philippines.

The brand specialises in anti-theft luggage – bags with straps that cannot be cut, slash-proof materials, locking zips and even RFID-blocking technology.

The brand has been represented in the Philippines by Primer Group since 2011, with the store opening last week at SM Megamall in Mandaluyong City.

“We felt there was a market here for Travelon products,” said Travelon founder Don Godshaw in an interview with Business World. “With traffic here forcing a lot of people to commute to go to their destinations, it is very reassuring to know that your valuables are safe inside secured bags like what we offer.

“This is apart from the fact that Filipinos, too, love to travel to different places, be it locally or abroad. You see, when thieves steal your things, they are also stealing memories so you really have to guard against that,” Godshaw said.

The decision to open a standalone store in the Philippines was influenced by having a good local partner. More stores may follow.

Travelon’s products are sold in about 60 countries, including Singapore, Thailand, and the UK, through department stores and retailers of luggage and travel goods.