Online fashion retailer Zalora is partnering with Blanc & Eclare by Korean-American singer and fashion icon Jessica Jung.

The collaboration will involve a limited edition bag collection that will be available exclusively on the Zalora website and mobile app across Southeast Asia. It is Blanc & Eclare’s first bag product.

The “Poppy” bag reflects Jessica Jung’s understated design aesthetic featuring subtle unexpected elements.

Zalora’s CCO Saskia De Jongh said that as one of the region’s most fashionable and successful multi-hyphenated celebrities, Jessica’s style is admired across the world, and Zalora is proud to give fashion consumers in the region a piece of Jessica’s most coveted fashion must-haves.

“This collection is a testament to Jessica’s position as a formidable curator of style as she brought her modern interpretation of a classic bag design.”

Jung said of the collaboration: “I’ve always believed in the power of social media and technology to bring fashion closer to everyone. Zalora has transformed how people shop fashion in their part of the world, and we at Blanc & Eclare are fortunate to have the opportunity to reach consumers and fans across the region and offer them a beautiful and practical bag collection through our partnership with Zalora.”

The exclusive collection will be available on all Zalora websites and app from October 26.