Italian fashion label No21 is planning to expand operations in South Korea.

The firm has signed with Korean distributor Lee & Han as part of a move to set up 18 stores within the territory over the next five years. It currently operates a series of retail corners in Korea.

Implementation on the new expansion has begun with the launch of a more than 300sqm flagship store in Seoul’s Cheongdam district. It is currently the brand’s largest store, showcasing No21’s ready-to-wear, footwear and accessories collections for men and women.

Lee & Han is a shareholder and licensee of Converse and Kappa and boasts a broad portfolio of lifestyle brands.