La Chapelle Vietnam launch imminent

Hong Kong-listed Chinese fashion retailer Shanghai La Chapelle is preparing to launch in Vietnam.

A huge La Chapelle Vietnam standalone flagship store is under construction, next to Ho Chi Minh City’s VivoCity mall, facing to the front street of Nguyen Van Linh in District 7.

While the opening date has not been revealed, branding has appeared on the store with the interior fitout almost complete and apparently only awaiting stock.

La Chapelle Vietnam 1

The brand is using social media and online channels to recruit staff for the store and seek interest from potential nationwide distributors.

According to Inside Retail Asia research, La Chapelle Vietnam is operated by VV Mall Management Service, which owns the under-construction VV Mall in Danang. The 35,000sqm mall is set to open its doors in the second quarter of next year.

Founded in 1998, La Chapelle has its own brands including menswear labels Jack Walk, Pote and Marc Ecko, childrenswear brand 8eM and womenswear labels La Chapelle, Puella and Candie’s.

La Chapelle has struggled in the first nine months of this year, reporting a decline in sales of 0.5 per cent to US$889.94 million and a near 30-per-cent decline in profit to $34 million.

Vietnam is the first country in the company’s Southeast Asian expansion plan.

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