International and property infrastructure group Lendlease has launched a multi-mall loyalty program and mobile app for its malls in Singapore.
Upon signing up for an account, new members of the Lendlease loyalty program are prompted to select their interest categories and the malls they frequently visit to receive curated content such as promotions and events. Registered members will also be able to earn points (Lendlease Plus$) and exchange them for electronic vouchers (e-vouchers) or parking credits (Lendlease Park Plus$), which can be redeemed at any of the four malls.
The new Lendlease Plus app offers can be used to earn points at 313@Somerset, Parkway Parade, Jem, and the soon-to-be-open Paya Lebar Quarter.
The app includes an e-wallet, which stores shoppers’ accumulated loyalty points, e-vouchers, and carpark dollars. Users can also purchase e-vouchers as a gift.
Within the app, both registered users and guests will be able to access the directory listing for information on stores, ongoing and upcoming events, and sales promotions.
Lendlease’s Singapore MD and CIO for Asia Ng Hsueh Ling said: “The launch of Lendlease Plus not only takes our loyalty program to the next level, but also demonstrates our continuing focus on the customers and their experience. With Lendlease Plus, the improved customer journey will start from their smartphones even before they arrive in our malls.”