Southeast Asian e-commerce platform Lazada will begin selling houses in time for its planned 12.12 shopping festival.

The move, in partnership with Malaysian property developer Mah Sing Group, constitutes part of Lazada’s plans to grow the variety of items on its platform.

Lazada Malaysia CEO Christophe Lejeune said it plans to increase the number of Malaysian sellers from the platform’s current 50,000 to hundreds more, as well as provide support for 8 million Southeast Asian SMEs by 2030.

Lazada operates in Thailand, Indonesia, Vietnam, Singapore and the Philippines, beyond the Malaysian market.