Chinese luxury fashion label Shanghai Tang has been acquired by Chinese investment fund Lunar Capital.

The new owner specialises in growing mid-sized Chinese firms, already holding a range of clothing brands. Their acquisition signals a new direction for the brand, which has just opened a flagship store on JD’s luxury platform TopLife, the brand’s first domestic online retail space. Shanghai Tang’s creative director Massimiliano Giornetti will be resigning following the handover.

The rapid turnover just one year after its acquisition by Italian clothing firm A. Moda, Alessandro Bastagli, and Hong Kong private equity firm Cassia Investments follows disagreements between the buyers. The brand was purchased last year from Swiss luxury goods firm Richemont Group, one of the brand’s original investors and owners since 2008.

Shanghai Tang is thought to be China’s first contemporary luxury brand, and pulled in estimated sales of US$45.57 million this year.