Lancome is set to launch its first exclusive pop-up store at Pavilion Kuala Lumpur.

The Lancome pop-up store will open from January 7 until February 15 in celebration of the Chinese New Year and be promoted via a “Wish Big” campaign offering limited edition beauty products alongside other prizes, including a grand prize trip to Paris.

Store visitors will be able to sample Lancome’s Advanced Genifique product as well as send personalised CNY e-greetings and enjoy various interactive activities. Shoppers will be able to buy from several limited edition Lancome bestsellers.