Lancome’s fantasy wonderland pop‑up at Bangkok King Power Rangnam, featuring the brand’s first ever interactive LED projection, will come to a close on March 10.
The Chinese New Year Lancome pop-up was launched on February 4 following the success of Lancome’s festivities at King Power Rangnam the previous year. In keeping with the brand’s stated commitment to “empower women to express their best selves”, Lancome’s “Wish Big” pop-up featured a state-of-the-art LED installation that went up to the atrium ceiling, surrounded by floating lanterns symbolising wishes rising into the heavens.
Guests enjoy real-time interaction with the retail design as they walk around the 10‑metre-long LED installation. The wonderland-inspired design is fully integrated with the entire retail space, allowing Lancome to completely take over of the Rangnam atrium.
Every single visible touchpoint and the six‑metre-high chateau structure is branded with Lancome’s signature shade of Parisian rouge, wishing visitors a good start to the New Year and contributing to the festive CNY atmosphere.
The immersive experience in Lancome’s wonderland continues inside the pop-up with a custom “boomerang photo booth” that allows visitors to virtually interact with Lancome products. All photos and videos can be downloaded so visitors can share them on social media. On the other side of the pop‑up, a large LED installation displays a Parisian cityscape that doubles as an interactive game, giving customers the chance to “catch” floating Lancome products on screen and exchange them for prizes in store.
“King Power aims to elevate the experience of duty‑free shopping through the careful curation of our retail offerings,” said King Power Group’s senior executive VP Susan Whelan. “Particularly during this holiday season when more people will be travelling, we want to make our customers feel right at home here with us.”
“We are committed to bringing greater happiness to each and every one of our customers, and we hope that their experience with Lancome here will create more happy moments and happy memories for a wonderful start to the year ahead,” said Lancome Travel Retail Asia Pacific GM Tao Zhang.
The pop-up also offers travellers a range of exclusive gift-with-purchase, all styled to reflect the flying pig that Lancome has chosen as its symbol for the new year.