AS Watson and L’Oreal launch virtual makeup try-on service

L’Oreal’s AI and AR firm ModiFace and Hong Kong-headquartered AS Watson Group have launched a virtual makeup try-on service.

The #ColourMe service, which makes ModiFace’s AR technology available to consumers across Asia via mobile, is a virtual try-on service that will be available on Watsons mobile apps, providing shoppers with the opportunity to virtually try on 300 makeup products – including lipsticks, mascara, eyeshadow, brow colouring and foundation.

Watson Loreal VR makeup

Users will also be able to try on recommended trend looks, create and save their own look creations, as well as capture photos and videos of their makeup. Products associated with each look can be delivered to the shopper’s home or collected from a local Watsons store in as quickly as four hours.

The technology will roll out with L’Oreal Paris and Maybelline brands in the first phase of the launch, and it will be available exclusively in e-commerce mobile apps of Watsons Malaysia, Taiwan, Thailand and Singapore. Watson will consider extending the collaboration to other brands and markets across its portfolio in Asia and Europe in the future.

Watson Loreal VR makeup 1

“Customers are at the heart of all our innovations”, said AS Watson Group COO Malina Ngai. “We strive to create bespoke online and offline experiences that add value for their lifestyle. We have a shared vision with L’Oreal in driving digital leadership in beauty, and we discussed about creating the exclusive experience since the second half of last year using ModiFace’s technology. Together we will transform the way beauty lovers discover and experience makeup and a one-stop shopping experience on our mobile app.”

“Digital technologies are about to revolutionise retail,” added L’Oreal’s Consumer Products Division president Alexis Perakis-Valat, “making shopping more entertaining, easy and personalised. We want to be a driving force of this transformation and so does AS Watson, which is a long-standing and trusted retail partner for us. This is why we are thrilled to launch the virtual makeup try-on #ColourMe powered by our own beauty AR and AI company ModiFace. This technology offers consumers a unique way to discover and enjoy makeup and will allow us to further reinvent the beauty experience in the future.”

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