H&M has named Lay Zhang Yixing as the spokesperson for H&M menswear and the brand ambassador for H&M in Greater China this year.
“I am very happy to work with H&M this time,” said the music icon. “I really appreciate the fashion attitude that H&M conveys for self-expression. I hope everyone can find their favourite items like myself, doing mix and match and go with a trendy, stylish personality.”
The appointment marks a concerted effort by the brand to take a bigger step developing further its business in Greater China based on its menswear products.
“We are honoured to invite Zhang Yixing to be the men’s spokesperson for H&M Greater China,” said H&M Greater China GM Magnus Olsson. “His persistence in music impressed us, indeed. It’s just the same way we do – being sustainable and profitable while offering the best price and quality for our customers. I hope everyone can see the versatility of H&M men’s wear through Lay’s interpretation.”
Together with Lay Zhang, H&M is presenting its 2019 Spring Men’s advertising campaign “Walking Fashion”. The 2019 Spring Collection and Zhang Yixing’s selected fashion items will be available at H&M Stores and H&M Online Store from March 21.
