R&F Mall Johor Bahru will soft launch this Thursday, March 28.

The mall is part of the Princess Cove project developed by Hong Kong firm R&F Properties, which also includes a luxury hotel and office building amongst other features.

“The soft opening is just the starting point for R&F Mall,” said R&F Group commercial operations chairman Peter Li. “We are concurrently preparing for a grand opening where a lot more wow factors will be unveiled.”

The 800,000sqm, three-storey mall in the Singapore-Malaysia Custom Immigration Quarantine Centre will bring several new retailers to the city, including Kiddomo play centre, Carl’s Jr restaurant and Taiwanese Oregin Ji Ke.