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Baume & Mercier lands in Singapore and Malaysia

Swiss watch brand Baume & Mercier lands in Singapore and Malaysia today under a new distribution deal with FJ Benjamin.

The company has inked an exclusive three-year distributorship for the watches, with a two-year extension possible based on certain conditions.

FJ Benjamin will manage daily operations, sales and support, as well as set up communications and marketing channels to strengthen Baume & Mercier’s brand awareness in the two markets.

“We are delighted to be appointed exclusive distributor for Baume & Mercier which enjoys a long history in luxury Swiss watchmaking, and is distributed in over 100 countries today,” said Nash Benjamin, FJ Benjamin CEO.

“We look forward to developing further the presence of the brand in our markets.”

Romain Lambert, MD of Baume & Mercier, Southeast Asia and Oceania, said the company looks forward to develop a stronger retail network in order to service current and potential Baume & Mercier customers.

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