BoConcept continues to expand in Asia

Furniture and homewares retailer BoConcept has opened new stores in three Asian countries in recent months as it continues to expand its footprint in the region.

The new stores are in Kyoto, Japan, Zhengzhou, China; and Ho Chi Minh City, Vietnam.

BoConcept already has about 300 stores in more than 65 countries and is seeking to more than double its network within the next few years.

The Kyoto store, which opened in March, is the brand’s 16th store in Japan and its 71st in Asia.

The Zhengzhou store, in Henan Province, marks its 24th in China and the Vietnamese stores its sixth in the market. Both opened last month.

The store is located in the suburb of Thao Dien, a popular area for expats.


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