Italian denim brand Replay has opened its first store in India.

The new store has been launched in the capital in a partnership with Reliance Brands. The large retail outlet in Ambience Mall, it focuses on the brand’s core elements using signature design features in store.

“I am confident that our constant striving to deliver qualitative and innovative products will be in line with the consumers’ appetite for the highest standards in denim,” said Fashion Box Spa CEO Matteo Sinigaglia. “Furthermore, it is a real pleasure to join forces with Reliance Brands Limited, and I truly believe we are starting a wonderful journey together.”

Replay is planning to launch three stores in Mumbai and New Delhi as well as a flagship store in Maker Maxity, Mumbai later this year.

The store will offer denim wear, casual wear, footwear and accessories.