Malaysian childrenswear retailer Poney has opened a flagship store in the new Central iCity shopping centre.

Poney Group has three brands – Poney, Baby Poney and Poney Enfants, offering apparel and accessories for newborns, toddlers and children aged up to 12 years old.

The new boutique displays the full range in a bright, light setting, located next to Trudy & Teddy.

Central iCity is the first shopping centre in Malaysia’s capital city to be opened by Thailand’s Central Group. It also features a Sogo department store and Malaysia’s 500th (and the world’s 15,000th) AS Watson store.

Founded in 1992 by Albert Tan and his wife Sharon Ng, Poney Group began with consignment counters inside department stores before opening its first boutique in The Mines Shopping Mall in 1997. A flagship store opened in Suria KLCC two years later.

The company has since expanded in Malaysia and offshore into markets including Singapore, China, Indonesia and the Middle East.