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Shiseido and AS Watson strengthens strategic alliance

Shiseido and AS Watson have been close partners for years – now they are about to get even closer.

Global cosmetics firm Shiseido has stepped up its strategic alliance with health-and-beauty retailer AS Watson Group to better address customers’ growing demand for Japanese beauty products.

Watson’s extensive network of more than 3600 stores in Mainland China serves more than 70 per cent of targeted female customers of the world’s most populated country, offering Shiseido a significantly extended reach into China as well as other operating territories such as Indonesia and the Philippines, which are among the most potential markets for Shiseido’s business growth.

During their past partnership, the two companies collaborated on products as well as the introduction of Shiseido’s “d program” into Watsons China – which achieved triple expected sales. The two firms intend to strengthen their co-development work through their exclusive Za and Senka products as well as contribute to sustainable beauty practices in the cosmetics industry.

“Shiseido and AS Watson share the vision that contributing to the creation of a better world through co-developing beauty innovations,” said representative director, president and CEO of Shiseido Masahiko Uotani.

“We are very excited about the new step in our long-term partnership with the largest health and beauty retailer in the world. Our fascinating aspect of this partnership is that it keeps us innovating the beauty initiatives, addressing huge consumer demands in Asia on Japanese beauty products.”

“With our customer insights and global knowledge of the beauty industry, AS Watson is able to help its business partners enter new markets and engage the right customers efficiently,” said group MD of AS Watson Group Dominic Lai.

“Riding on the successful launch of d program Urban Damage Care range, the co-creation of Shiseido and AS Watson, in countries and regions including China, Taiwan and Thailand, we are delighted to strengthen our partnership with Shiseido to enhance customer connectivity and drive Japanese beauty in our operating markets.”

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