Japanese footwear and fashion brand Onitsuka Tiger has unveiled its new global flagship store in Paris, marking a significant step in the brand’s ongoing international expansion.

The two-story store, located at 25 Avenue des Champs-Elysees, occupies 5500sqft at the foot of the historic Hotel de la Paiva.

The space, designed around the brand’s vibrant Yellow Concept, features items from Onitsuka Tiger’s runway collections, the Japan-made denim line Denivita, and a special edition of the Mexico 6 NM sneaker available exclusively at the Paris location.

In addition to retail, the brand has introduced Cafe Onitsuka Tiger on the ground floor, offering Japanese-inspired beverages and Parisian-style snacks. 

“The opening of our flagship store on the Champs-Élysées is a pivotal moment for our brand,” said Ryoji Shoda, head of Onitsuka Tiger. 

“Designing a retail space that harmonises with the iconic streetscape of the Champs-Élysées while utilising a historic building cherished by the local community is a significant challenge. As a cultural brand that bridges Japan and the world, our goal is to create a store and environment that honours the essence of the Champs-Elysees and coexists with the city’s rich culture”

The Paris flagship joins a global network of 192 standalone Onitsuka Tiger stores, including 48 in Japan, 83 in China, 32 in South Korea, 19 in Southeast Asia, seven in Europe, and three in Australia.