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Shiseido

Shiseido Archives

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Retail news around the globe

Starbucks supports Covid-19 vaccine delivery; H&M opens Arket store in China; Shiseido to offload consumer business; and...

Shiseido confirms sale of consumer business for US$1.5 billion

Tsubaki and Senka among brands to be spun off.

Shiseido plans sale of consumer product lines for over $1.45 billion – report

Brands set to be spun off include Tsubaki haircare and Sea Breeze deodorants.

Shiseido cuts outlook as prolonged pandemic hits cosmetics sales

Shiseido Co Ltd on Tuesday lowered its full-year outlook and said consumer sentiment had remained more cautious than the...

Shiseido appoints transgender actress Hunter Schafer as global ambassador

Japanese beauty label Shiseido has appointed Hunter Schafer as its global brand ambassador.

Shiseido looks to China’s online model for post-pandemic growth

Shiseido is pumping up its e-commerce presence amid a “deep crisis” in the beauty business, looking to its China strate...

Shiseido Beauty Square concept store opens in Tokyo

Shiseido is to open its new beauty retailing concept store Beauty Square in Tokyo's Harajuku district today.

Meitu lets retailers test online makeup service during Covid-19

Chinese imaging app Meitu has offered its AR online makeup trial system to global beauty enterprises and retailers for f...

Shiseido and Shopee partner to boost J-beauty in Southeast Asia

Southeast Asian e-commerce platform Shopee is partnering with Shiseido Asia Pacific to propel the growth of Japanese bea...

Shiseido launches Baum retail brand

Japanese cosmetics label Shiseido has released a new skincare brand, Baum, responding to growing consumer demand for pro...