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7-Eleven Singapore opens 400th store

7-Eleven Singapore has opened its 400th store at the newly revamped Funan mall.

The store also marks the c-store chain’s 36 years of operation on the island. Since opening its first store at Upper Changi Road in 1983, 7-Eleven has evolved to ensure its relevance in the market.

The company, owned by Dairy Farm Group, has launched its 7Cafe brand at the mall, which serves 100-percent Arabica coffee, and introduced ready-to-eat meals. 

Singapore is also one of the first countries outside Japan to have the 7-Premium range of exclusive Japanese snacks and goodies such as fried garlic, Japanese chocolate brownies, and cheese rice crackers.

“Over the years we have strived to roll out improvements and upgrades, including a cafe concept with more space and seating, in a bid to serve our customers better,” said Crispian Leong, head of marketing at 7-Eleven Singapore.

“Our focus is on providing affordable, good-value and convenient products and services – and this has resonated well with our customers.”

7-Eleven Singapore has also launched several new store concepts over the past few years, including the first outlet to serve cold draught beer at Boat Quay outlet, the first-in-Singapore self-cook Ramen station at Icon village outlet.

To expand its parcel collection network, the chain has partnered with Lazada and Ninja Van since last year.

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