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Shiseido to create Tory Burch beauty products

Global beauty firm Shiseido has entered into a long-term partnership to create and sell a range of Tory Burch beauty products. 

Shiseido will have an exclusive worldwide license to develop, market, and distribute Tory Burch beauty products.

The agreement goes into effect on January 1 next year. The Tory Burch beauty products license will be managed by Shiseido Group’s Americas region headquartered in New York City. Through the partnership, Shiseido will provide Tory Burch with a global platform and dedicated resources to elevate its beauty business, cultivating opportunities as a multi-platform, global lifestyle beauty brand.

For Shiseido, this partnership will expand its global fragrance portfolio and create further opportunities for collaboration.

“Shiseido is on an exciting journey to achieve its long-term mission of ‘Beauty Innovations For A Better World’,” said Shiseido president and CEO Masahiko Uotani, “and we are honoured to welcome Tory and the Tory Burch brand to the Shiseido family and pursue this mission together as partners.

“Shiseido is dedicated to creating value for all of its partners and we are excited to share the benefits of Shiseido’s platform, R&D resources, technology portfolio and Centers of Excellence with the Tory Burch brand to help maximise its significant potential and opportunities for growth and development.”

“There are great synergies between our companies,” said Tory Burch, the eponymous brand’s executive chairman and chief creative officer, “including a deep respect and connection to our customers, a passion to support women’s empowerment and an aligned long-term strategic vision. 

“We could not be more excited to build a global lifestyle fragrance and beauty concept in partnership with Shiseido, a realisation of a long-time dream.”

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