Most-loved South Korean brands revealed

This year’s top South Korean brands have been named by the Brandstars Selection Committee.

The committee is a professional organisation composed of experts from media and industries, specialising in brand evaluation, consulting and market research. It sorts the most-loved brands in Korea, China, and Southeast Asia by category and announces an overall evaluation of the brands throughout the Asia region.

Brands selected for two consecutive years include Amorepacific Sulwhasoo, LG Household and Health Care’s The History of Whoo and Nature Republic in the cosmetics category; Korea Ginseng Corporation’s CheongKwanJang in the health food category; LG Electronic PuriCare in the air purifier category, Huggies in the disposable diaper category; Buldak Ramen in the Ramen Category; Gentle Monster in the sunglasses category; MCM in the bag category; Cuckoo in the rice cooker category; and CGbio’s Giselleligne in the filler category.

This year’s newly selected brands are LG Pra.L in the at-home beauty device category; Charmzone and Manyofactory in the cosmetics category; and MIDM Jen’y 3D Motion in the skincare device category. Apharm produced three newly selected brands including Petit[N] in the healthcare category and Dr.Nuell and Rangblack in the cosmetics category.


LG Pra.L was named the at-home beauty device of this year for its proven safety and efficacy based on the LG Electronics’ hardware manufacturing technology.

With its continuous investments in technology, Charmzone has several skin-related patent technologies, expanding its reach to more than 20 countries by word of mouth.

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