Dunhill opens two new stores in South Korea
British luxury menswear house Dunhill has opened two new retail locations in South Korea.
The new stores are situated within Lotte department stores in the Seoul district of Jamsil and Southern city of Busan, continuing the brand’s expansion strategy in Asia and paving the way for a third store opening in spring next year.
The stores’ designs are purposed to create clean and contemporary spaces through an interplay of bronzed brass and walnut wood together with glass and metal details – recognisable codes of the house.
“The opening of two new stores in South Korea is an incredibly exciting, strategic milestone for Dunhill as we endeavour to re-introduce our new vision for the house within this important market,” said the firm’s CEO Andrew Maag. “We are proud to partner with Lotte, whose exceptional reputation within the region will be key in once again establishing our position as the leading luxury British menswear brand.”
Featuring a curated selection of luxury pieces, the store will house ready-to-wear, alongside leather goods and fine accessories.