The world’s largest FamilyMart is to open in Manila.
The 400sqm outlet will launch in Bonifacio Global City, Taguig, on the ground floor of the Udenna Towers, operated by Philippine FamilyMart CVS. The store will be designed to appeal to “a youthful and vibrant market,” with a food counter as the store’s centrepiece.
“We are aiming to be more relevant to the market we believe needs to be served,” said Philippine FamilyMart GM Bernard Suiza. “This is the pivot to food that we are embarking on here in the Philippines – going back to the essence of what konbini is, which is hearty, home-cooked meals”.
The food-focused strategy will see the firm focusing on key, densely populated urban areas in the Philippines, and will be supported by PFM owner Udenna’s F&B holdings and supply chains.
FamilyMart will also launch its own signature coffee brand with Japanese firm UCC in the near future.