Desigual partners with Zalora in Singapore
Spanish fashion brand Desigual has partnered with Zalora in Singapore to co-host a VIP event and present the label’s Fall Winter 2019 collection in Singapore.
A VIP Preview event was held recently at the Singapore flagship store in Orchard Central after Desigual unveiled its new brand logo earlier this year.
The event connected Desigual’s “brand DNA” with Singapore’s local arts scene. The brand set up an interactive artwork from Singapore’s Band of Doodlers for their guests to draw and paint with their creativity.
The fashion company introduced Desigual’s Fall Winter 2019 Collection through an art performance from Silent Stars Entertainment with dancers wearing the collection.
Founded in 1984, Desigual recently decided to permanently reverse its logo, highlighting the word “Desigual” which means “different” in Spanish.