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Crystal Jade restaurants to launch in the Philippines

Philippines specialty store retailer SSI Group will play host to Chinese restaurant chain Crystal Jade in the territory.

The firm has contracted with Crystal Jade Management to own and operate the brand in the Philippines as part of its expanding F&B portfolio.

“The strategic partnership with SSI group is yet another proud moment for Crystal Jade,” said Crystal Jade Culinary Concepts Holdings CEO Douglas DeBoer. “We are excited to join in partnership with such a renowned specialty retailer which has successfully brought so many iconic international brands to the Philippines. Crystal Jade is dedicated to bringing authentic, quality Chinese cuisine to contemporary audiences around the world, and we look forward to delighting consumers across the Philippines very soon.”

SSI president Anthony Huang said the opening of Crystal Jade in the Philippines is aligned with his company’s desire to provide consumers with complete lifestyle offerings through global partnerships “that cater to the eclectic and sophisticated taste of the Filipino consumer”.

SSI will initially open a Crystal Jade Hong Kong Kitchen outlet early next year at Central Square in Bonifacio Global City, before rolling out Crystal Jade’s other three international dining concepts – which include Crystal Jade Golden Palace, Crystal Jade La Mian Xiao Long Bao and Crystal Jade Go.

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