French luxury brand Chloe has opened its first travel-retail store inside Hong Kong International Airport.
The opening comes after the brand won a retail concession by the Airport Authority of Hong Kong last year.
The store offers a selection of accessories including handbags, small leather goods, shoes, sunglasses and jewellery. It boasts furnishings and decor featuring contrasting soft femininity with touches of burnished brass. The immersive installation is inspired by the brand’s signature atmosphere with a color motif of powdery beige rosé to shades of white and a touch of mustard.
The store is operated in partnership with global travel retailer Dufry, which has more than 2300 shops around the world.
Chloe has been accelerating its travel-retail expansion strategy, having opened 10 other stores at other international airports this year so far.
HKIA is undergoing transformation in its luxury zone and food court “to heighten and refresh passengers’ shopping and dining experiences”. It aims to further enhance luxury retail brand options, awarding luxury tender contracts to other prestigious brands including Louis Vuitton, Alexander McQueen, Montblanc and Rimowa last year.