VivoCity launches Asia’s first instant parking-rewards programme
VivoCity has partnered with DBS Bank to launch Asia’s first instant parking-rewards programme.
DBS customers can link their VivoRewards account to their DBS PayLah! account to earn points for purchases charged to an eligible DBS/POSB payment mode at VivoCity. Points earned will be applied to parking charges.
“We work closely with merchants across Singapore to optimise their payments journey,” said Jeremy Soo, head of DBS consumer banking group in Singapore. “With our focus on using digital technologies to perfect customer experiences, we are able to work with our partners to co-create seamless and hassle-free experiences for their customers across multiple touchpoints.”
The purpose of the new programme is to bypass the usual “shop, scan, upload” method. Now, by tapping onto DBS’ API and technology platforms, VivoCity can process eligible transaction information in real-time, calculate and award points instantly, increasing the programme’s efficiency and accuracy.
“It’s long been a bugbear for customers, having to collect receipts and wait for days before parking rebates are processed in a typical mall. We’ve been able to achieve a new payments milestone by eliminating this process altogether, so customers are able to receive rebates instantly and can focus on enjoying themselves at the mall,” Jeremy said.
Head of retail management at Mapletree Commercial Property Management, Charissa Wong, said the introduction of the DBS x VivoRewards Instant Rewards Programme is part of an ongoing effort to enhance customers’ experience at VivoCity.