Chinese budget smartphone brand Realme continues its offline expansion in the Philippines, opening a flagship store in Iloilo City.

The SM City Iloilo store takes the flagship store network in the Philippines to 15 since entering the country a year ago. The new store offers the brand’s complete lineup of phones and accessories.

“With Iloilo being one of the key cities in the Philippines, we find it an opportune time for our brand to establish a strong foothold in the province. Through this flagship store, we can better cater to the mobile communication needs of the Ilonggos and the people of Panay Island, and deliver to the great value and powerful performance,” said Realme Philippines marketing director Austine Huang.

Realme’s offline presence also includes 243 kiosks, 4500 partner stores and 25 service centres. And it plans to continue the expansion momentum over the coming years.

“As more Filipinos seek real value offered by Realme smartphones, we at Realme Philippines continue to expand our offline channels to make our products more accessible to more Filipinos,” added Huang.

The smartphone brand Realme was established last year by Chinese smartphone maker BBK Electronics, which also owns Oppo, Vivo and OnePlus. It is currently present in 18 markets around the world including its home market China, Indonesia, Malaysia, Vietnam and India. It expanded to Europe in June this year.