The French luxury beauty brand Lancome has launched its first flagship store on the prestigious Champs-Elysees in the heart of Paris. 

The new Lancome flagship store occupies a 300sqm area and spans two floors. From the entrance, Lancome’s customers will experience exhibition space called Joy Of Now which features a triple-height ceiling and decorated with hanging rose petals, that recreate the essence of the Lancome world.

An illuminated pink floral wall is the backdrop for the diverse catalogue of Lancome Perfumes displayed side by side. A floor-to-ceiling crystal chandelier was hung at its centre, above a round table arrangement of newest-launched fragrances. 

“We’re proud to see the Lancome flagship come to life: this new home for Lancome offers a unique and elevated customer experience,” says Francoise Lehmann, global president at Lancome. 

“This new venue is a true home of beauty and happiness, where our guests are invited to experience and delve into what the brand has to offer in terms of beauty products, services, personalisation, gifting and technology. Most importantly of all we want them to leave feeling happy. We want this flagship to become a “must-see” and an iconic beauty address for Parisians and tourists of the world alike.”

The Lancome flagship store features a wide selection of products including the brand’s limited editions, skincare and makeup products, perfumes, souvenirs, accessories and others. Lancome will also organise masterclasses given by brand’s makeup artists in this place. 

Before leaving, customers are invited to pick a present and have it personalised in the gift room at the end of the ground floor.