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Longreach Group acquires Japan’s Caffe Veloce

Asian private equity firm The Longreach Group has again acquired a Japanese coffee chain – this time the Caffe Veloce from Chat Noir Company.

Without disclosing the amount of the transaction, The Longreach Group said it has agreed to buy Caffe Veloce, a year after buying Kohikan from UCC Foodservice Systems (UFS).

The company said the acquisition reflects its core investment focus on acquiring and adding value to high potential companies in the specialty consumer business sector.

“We will accelerate Chat Noir’s growth through the enhancement of a variety of menu items, new marketing campaigns and via new store expansion to regional markets in Japan,” it added.

Chat Noir has 190 Caffe Veloce locations across Japan.

Founded  in 2003, The Longreach Group has experience in the food and beverage industry and wholly owns Wendy’s First Kitchen. It also has minority ownership in McDonalds Japan.

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