Hong Kong headquartered fashion brand Esprit has signed with Kids Fashion Group (KFG) to manage the firm’s design, production and distribution of the Esprit Kids collection.

The new contract follows the end of a five-year agreement with French childrenswear retailer Groupe Zannier, which has managed Esprit’s childrenswear brand since first signing in 2015. 

KFG’s first Esprit Kids collection under the new agreement is expected to be released to market in around July this year. Customers will be able to purchase items from the collection at wholesalers, online and selected retail outlets. 

Kids Fashion Group has a significant distribution network throughout Europe, and has a strong sales force in the German market.

“Kids Fashion Group is a true children’s apparel expert with a rich experience in designing and producing high quality children’s apparel that transport great brand statements,” said Esprit in a statement.