Sephora Malaysia has launched a new flagship store at Fahrenheit88 shopping mall in Kuala Lumpur, the French beauty brand’s largest outlet in Southeast Asia.
Located in downtown Kuala Lumpur, Sephora Fahrenheit88 occupies a 17,000sqft area, featuring more than 10,000 products from 100 brands.
“The opening of Sephora Fahrenheit88 is a testament to our ongoing effort to make Sephora the ultimate place for our beauty community and strengthen Sephora’s position as the world’s leading beauty retailer,” said Valerie Foong, GM at Sephora Malaysia. “This flagship is the largest beauty playground and will be the ultimate one-stop beauty destination in this market.”
To celebrate the opening Sephora Malaysia has unveiled eight more premium brands to its local range, including Bobbi Brown, La Mer, SK-II, Sulwhasoo, Aerin, Maison Margiela, Drunk Elephant and Tatcha.
The Sephora Malaysia flagship features in-store interactive kiosks, pictured below, where customers can discover the latest promotions as well as services and events in store, flick through the Sephora buying guide and rewards boutique catalogue, and play an interactive game.
Sephora Fahrenheit88 also offers two special services: a breakthrough skin analysis app Skincredible and a facial and lip treatment Perk Treatment by Hydrafacial & Perk Lips.
The Sephora store is also home to the brand’s first Beauty Loft in Southeast Asia, where Gold-level members of its rewards program can redeem their rewards and points as well as using in-house personal beauty-shopper services and an exclusive product-engraving service.
Besides the retail area, Sephora Fahrenheit88 dedicates a whole floor to Sephora University, a Sephora Lounge for events, and a photography studio for beauty-brand takeovers to engage with the customers, influencers and KOLs.
The president of Sephora Asia, Benjamin Vuchot, said a driving force behind the Sephora Fahrenheit88 store was to make sure it truly represents what the Sephora brand stands for – the largest beauty community and a heart for Sephora Kuala Lumpur and Malaysia.