Indian fashion star Sabyasachi Mukherjee seals deal with H&M
H&M has collaborated with Indian designer Sabyasachi Mukherjee to launch a new collection this year.
The Sabyasachi x H&M collaboration themed “Wanderlust” will feature apparel for men and women, jewellery and accessories. “Taking cues from India’s rich textile, craft and history, the collection mixes modern and traditional silhouettes with a nod towards athleisure and glamping,” the company said in a statement.
“H&M gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide,” said Sabyasachi Mukherjee. “Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life.”
The new collection will be available in stores across India as well as selected flagship stores around the world on April 16, under the label Wanderlust.
Prior to H&M, Sabyasachi has collaborated with other international designers and brands including Karl Lagerfeld, Christian Louboutin, Pottery Barn, Balmain and Versace.
Sabyasachi Mukherjee launched his eponymous label in 1999. The designer has 5 flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.