French luxury house Louis Vuitton has inked a multi-year marketing deal with the National Basketball Association (NBA), which includes the crafting of the first LVMH official trophy travel case for the US sports organisation.
The deal will also see Louis Vuitton create an annual limited-edition capsule collection, with details to be announced at a later date, the NBA announced.
The trophy case, hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, is coated in the House’s emblematic monogram canvas and fitted with traditional brass fixtures.
It will house and display The Larry O’Brien Trophy that is presented annually in June to the NBA team that wins the finals.
According to Michael Burke, Louis Vuitton chairman and CEO, Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together.
Mark Tatum, NBA deputy commissioner and chief operating officer, said the partnership with Louis Vuitton creates a natural synergy with the NBA.
“The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world,” Tatum said.
The NBA and LVMH did not disclose any financial details or clarify as to how many years the partnership would last.
The NBA has previously partnered with Swiss watch brand Tissot and ExxonMobil.
This story first appeared on our sister site Inside Retail Australia.