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World-first Tommy Hilfiger watch store opens in Manila

The Philippines’ official Tommy Hilfiger distributor Take Wizer Industries has launched the world’s first Tommy Hilfiger watch store in Quezon City.  

The store opened on January 23 at the Upper Ground Floor (UGF), City Center, SM North Edsa, featuring an interactive photo booth for customers to try on the watches for sharing on social media.

“It’s a great venue to showcase how Tommy’s reputation for fashionably chic iconic apparel translates into watch design,” said Wizer Industries VP marketing Rainier Jacinto. “The boutique’s design is minimalist but retains a sense of Americana, taking after its parent brand’s heritage. 

“Its pristine look and clean lines give customers the opportunity to focus their attention and appreciation on the workmanship of the timepieces. We’d like to showcase how dynamic a store concept can be by rolling out something really fresh for the Philippine market.”

“Manila is the perfect market for modern fashion accessories which Tommy Hilfiger watches are known for,” he added.

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