Starbucks teams with Royal Selangor in merchandise range
Starbucks Malaysia has collaborated with iconic local pewter manufacturer and retailer Royal Selangor to produce a collection of handcrafted merchandise exclusively for coffee lovers in Malaysia.
The collection includes a coffee stirrer, collar pin, shot glass, keychains, glass mug and an ID tag.
Sydney Quays, group CEO of Berjaya Food Berhad and MD of Starbucks Malaysia and Brunei, said the company is excited to offer a collection that celebrates Malaysia, and elevates Malaysian resources through the partnership.
“Just as our customers are always looking out for meaningful trends and styles, we seek out some of the most coveted home-grown brands from across Malaysia to explore ways we can collaborate and curate a line of locally-made products through the Starbucks X Royal Selangor series,” said Quays.
Meanwhile, Chen Tien Yue, Royal Selangor International executive director said designing the range was a fun project for both designers and crafts, developing not only coffee accessories but also personal accessories which would appeal to the Starbucks fan.
Royal Selangor was founded in 1885 by Yong Koon. It was first named as Selangor Pewter but later changed to Royal Selangor in 1992. The company produces tablewares and gift items including tankards, tea sets, photo frames, desk accessories and wine accessories distributed worldwide from its Kuala Lumpur base.
“After 20 years in Malaysia, the Starbucks siren is now immortalised in pewter”, Yue added.