South Korean fashion chain Aland has quietly exited the Hong Kong market, after shuttering its final stores.
The multi-brand retailer opened its first international branch in 2011 at Harbour City. Riding the ‘Korean Wave’ in the local market, the multi-brand retailer opened multiple stores within the following years, including at Lee Theatre, APM and Megabox. Without an official announcement, Aland has just folded its most recent branch at Mong Kok’s TOP mall, which opened in 2018.
The South Korean fashion chain Aland, best described as an affordable fast-fashion brand, was founded 15 years ago by sisters Kinam Jung and Jung Eun Jung in Seoul, South Korea and still has branches in their domestic market and Thailand. It recently expanded its footprints in the US.
Meanwhile, South Korean coffee chain Tom n Toms also left Hong Kong at the beginning of the year, succumbing to pressure from the city’s depressed retail market.
