Tech startup OneDash has unveiled a chat-to-checkout service which eliminates the need to quit a chat session to complete a purchase.
The OneDash app also enables interactive video so shoppers can connect with retailers in real time and interact personally.
Oleksandr Matviishyn, CTO of OneDash, says one of the motivations behind creating the chat-to-checkout app was to address cart abandonment, a major problem for online retailers.
“With the global growth of video content, and the promotion of short videos by platforms such as Instagram and TikTok, we realised that the hidden costs are enormous. We were driven by the idea of making video more affordable and providing the ability for every business to create, distribute, and monetise their video content, while at the same time, improving the production speed of interactive video content,” he said.
“During the implementation phase, we came up with a few additional ideas like advertising, Messenger commerce, and live streaming to make the platform even more robust.”
Initially only available for Apple devices, OneDash will be released on the Android Play store in July.
An early adopter of the app is Vanessa Martinelli Fine Jewellery, whose CEO Vanessa Martinelli, said she was looking for a new way to talk about her creative world and showcase her jewellery.
“I tell my story through a video and the spectators can interact at the same moment,” she said. “In just one click they receive all the information on a specific featured product and they can purchase it right at that moment, without breaking the momentum.”