Asian omnichannel fashion brand Pomelo has launched Pomelo Cares, an initiative to support the community and frontline medical sector during the coronavirus pandemic, as well as educate and encourage people to practice social distancing.
From today, Pomelo Cares will support organisations and charities leading Covid-19 relief efforts in Singapore, Thailand and Indonesia. It will see 100 per cent of profits from three-pack antibacterial fabric masks transferred to partner health organisations such as the Red Cross. Pomelo has also become a producer in creating these masks, using fabric originally procured for fashion items, and has pledged to donate more than 40,000 surgical masks to Thailand’s Red Cross.
“We want to do our part to help spread the message of the importance of social distancing and giving back in this time of need,” said Pomelo CEO David Jou. “The coronavirus situation will evolve and we will continue to do our part to mitigate its spread, as well as finding new ways to engage our community in this time of need.”
The website for the Pomelo Cares campaign will feature content from #PomeloGirlsAtHome, a social campaign aiming to spread positivity, unite the community, and encourage social responsibility with weekly livestream shows. The campaign will also focus on the importance of social distancing during this time, with content encouraging Pomelo customers and the wider community to stay at home and find new ways to come together.